Day 28: Planning UX Research Studies

A research study is a step-by-step examination of a group of users and their needs, which adds realistic context to the design process.

We do this through usability studies which are research methods that assesses how easy it is for users to complete core tasks in a design

We plan our UX Research Studies by

• Planning the study

• Conducting the research

• Analyzing and synthesizing the results

• Sharing and promoting the insights

Elements of a UX Research Plan

1. Project background

2. Research goals

3. Research questions

4. Key performance indicators

5. Methodology

6. Participants

7. Script

Foundational research goal is to understand why or if we should build the product

How to write the project background

1. Identify the signals that indicate which research was necessary

2. Describe any previous research

Importance of project background

1. Gets the team on the same page at the beginning of the study

2. Shows we understand the purpose of the research

Key learning

I was introduced to seven elements of the UX research plan, but for the sake of brevity in this article, I only shared one. I look forward to rewatching this particular resource.

References

• "UX Research & Prototype Testing | Google UX Design Certificate."

  https://www.youtube.com/watch?v=PZ2hchA4Jvg.