The purpose of a landing page is to convert visitors into potential customers. Using today's resource, I learned how to create a landing page, using copies and compelling headlines to draw and retain visitors' attention. It was exciting.

Landing Page Best Practices

1. Craft a benefit-focused headline

2. Write a compelling copy

3. Add a clear and standout call to action.

Key learnings

As a designer, I am more inclined toward the visual aspect of a project. I took on this challenge to understand the why behind designing products. I can create a thousand and one landing pages and websites, but to what end? I want to craft case studies in such a way that my design and critical thinking, as well as my storytelling, will shine. I have a long way to go. I am excited about the journey ahead. I will take it one step at a time.

References

• 21 of the Best Landing Page Design Examples You Need to See in

  https://blog.hubspot.com/marketing/landing-page-examples-list.

• The UX behind designing landing pages that convert (UX Planet) https://uxplanet.org/the-ux-behind-designing-landing-pages-that-convert-b302ef745c74.

• www.youtube.com/watch?v=a3u9y9IOG68&t=250s