Day 42: Conducting Research with Usability Studies

A usability study is a research method that assesses how easy it is for participants to complete core tasks in a design. This gives UX designers a way to test their designs without much risk but with better rewards.

• Moderated

• Unmoderated

How to begin a moderated usability study

1. Build a rapport with participants

2. Thank participants for coming

3. Keep your emotions neutral

Biases you should be aware of

1. Implicit bias

2. Serial position effect

3. Friendliness bias

4. Social desirability bias

How to reduce bias when conducting moderated usability studies

1. Identify and admit your own biases

2. Find participants from a representative

3. Define the research criteria beforehand

References

• Usability Testing Tips and Examples: Google UX Design Certificate https://www.youtube.com/watch?v=nYCJTea1AUQ